HTML title element

The <title> HTML element defines the document’s title that is shown in a browser’s title bar or a page’s tab. It only contains text; HTML tags within the element, if any, are also treated as plain text.

The <title> element is always used within a page’s <head> block.

It is important to provide an accurate and concise title to describe the page’s purpose.

A common navigation technique for users of assistive technology is to read the page title and infer the content the page contains. This is because navigating into a page to determine its content can be a time-consuming and potentially confusing process. Titles should be unique to every page of a website, ideally surfacing the primary purpose of the page first, followed by the name of the website. Following this pattern will help ensure that the primary purpose of the page is announced by a screen reader first. This provides a far better experience than having to listen to the name of a website before the unique page title, for every page a user navigates to in the same website.